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Inside The Book

 

Endorsements

 

“This book not only captures the essence of how the Marine Corps has influenced our leadership practices and culture at FedEx but also introduces a powerful approach to rising above the competition and meeting the customers needs in today's challenging and uncertain business environment."

- Frederick W. Smith, Former Marine and Chairman, President, and Chief Executive Officer, FedEx Corporation


"I found the book fascinating.  For someone who spent 35 years in the Marine Corps and now almost four years as a CEO in the private sector, the book offered much from a professional and personal standpoint.  It was far more than a book on leadership or on effective management.  It was equally a history book, a book on the "future", and, most importantly, a book on the basics of success.  On the battlefield or in the boardroom, Maneuver Warfare works!"

- General Charles Krulak, 31st Commandant of the Marine Corps and Chief Executive Officer, MBNA Europe


"As sponsors of the Wharton Leadership Venture, a program which puts MBA students through USMC problem-solving exercises, General Motors believes the concepts in this book are crucial to success in the fiercely competitive automotive industry.  In The Marine Corps Way, the authors do an excellent job providing a clear framework for employing battle-tested, Marine Corps tactics and leadership principles in your business."

- Bob Lutz, General Motors Vice Chairman of Product Development and GM North America Chairman


"Business tactics have evolved in ways that are analogous to the evolution of warfare.   The authors have done an excellent job revealing how companies can apply these tactics of modern maneuver warfare, such as speed, surprise, and subtlety, to achieve breakthrough results in business."

- Nigel Morris, Vice Chairman and Co-founder, Capital One Financial


"We at Southwest Airlines benefited considerably from our direct interaction with the Marines in 1998.  The lessons in this book not only ring familiar but also offer valuable new insights into competitive strategy and leadership in business."

- Donna Conover, Executive Vice President, Southwest Airlines


"A shrewd, insightful application to business practices of the principles which sustained the Marine Corps in 228 years of combat."

- Bing West, Former Assistant Secretary of Defense for International Security Affairs and Co-Author of The March Up: Taking Baghdad with the 1st Marine Division


"The Marine Corps Way and its adaptation of Maneuver Warfare to business is a terrific read.  It's entertaining, educational, and a valuable competitive tool for any business leader who wants to outdistance the competition."

- Dick Couch, Author of The Warrior Elite and The Mercenary Option


"Leadership is what enables a small company to compete effectively against bigger opponents, and, indeed, to become bigger itself.  It is more than vision, it is vision and the ability to have an entire company act in support of that vision, moving at a pace that competitors cannot match.  Leadership can be taught, and this book provides excellent training.”

- Hal Rosenbluth, Chairman and CEO of Rosenbluth International


"I strongly believe that any company of any size can benefit from effective leadership and fromtactics based upon the principles of maneuver warfare. This book does a great job of teaching how to do so.  It offers the encouragement to swim against the tide of complacency and convention by offering customers what they really wanted all along."

- Bill Covaleski, President, Victory Brewing Company