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The
Marine Corps Way distills Maneuver Warfare into seven guiding
principles. Potent when applied individually, but
devastating when applied in subsets or as an integrated whole,
these principles can be used in your business to achieve
breakthrough results.
Seven
Guiding Principles (Read
the chapter now):
Targeting Critical
Vulnerabilities
Boldness
Surprise
Focus
Decentralized
Decision Making
Tempo
Combined
Arms
Integration
of Principles
Integration
in Subsets: Reconnaissance Pull
Full
Integration
Targeting Critical
Vulnerabilities
Analyzing
and probing competitors with the aim of rapidly exploiting
those weaknesses that will do the greatest damage to their competitive
position.
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Boldness
Taking
calculated risks that have the potential to achieve major,
market-shifting results.
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Surprise
Using
stealth, ambiguity, and deception to degrade the quality of
information available to competitors and impair their ability
to deploy resources efficiently.
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Focus
Concentrating
resources at critical places and times to capitalize on key
market opportunities and meet customer demands.
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Decentralized
Decision Making
Giving
authority to those who are closest to the point of decision
and who possess superior local information.
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Tempo
Identifying
opportunities, making decisions, and implementing plans more
quickly than competitors do in order to seize the initiative
and force them into a constant state of reaction.
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Combined
Arms
Combining
resources so that the returns generated by the whole are
greater than those generated by the individual parts.
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Integration
of Principles
While
valuable individually, these principles are most effective
when applied in subsets or as an integrated whole.
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Reconnaissance
Pull
Reconnaissance
pull is an example of applying the principles in subsets:
it is a real-time
response to opportunity, whereby an individual identifies
an opening, orients the greater organization toward it, and
assumes a leadership role in planning and executing its
exploitation. Reconnaissance
pull encompasses four of maneuver warfare’s seven principles
– decentralized decision-making, targeting critical
vulnerabilities, tempo, and focus.
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Full
Integration
Combining
all seven principles together as an integrated whole allows
you to achieve a maximum impact with a minimal expenditure of
resources.
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