Those who can have a superhero job, like fireman or Army Ranger,
do. And those who can't? Well, they read leadership books by those
who do.
The best of this new breed of leadership tome is The Marine
Corps Way: Using Maneuver Warfare to Lead a Winning Organization
(McGraw-Hill, $22.95). The book makes a convincing case that
battlefield techniques really do work in the business world. The
story of Lowe's capturing market share from Home Depot by catering
to women instead of contractors and semiskilled craftsmen is just
one illustration of how to target a critical vulnerability—one of
the book's seven guiding principles of maneuver warfare.
No Excuse Leadership: Lessons From the U.S. Army's Elite
Rangers (Wiley, $24.95) is mostly a vicarious trip through the
mud-filled, waterlogged, sleep- and food-deprived 61-day U.S. Army
Ranger School. It's a fun read, but the morals to the stories are
too basic to be of much use ("Being humble doesn't mean you are
weak"). For more tips from the Army, there's Be Know Do:
Leadership the Army Way (Jossey-Bass, $24.95). It's a bit of a
yawn, but if you're interested in the principles of Army leadership,
the book is worthwhile. Finally there's First In, Last Out:
Leadership Lessons From the New York Fire Department (Portfolio,
$24.95). The best parts are the inspiring tales of firemen behaving
admirably, but the reader also has to wade through the torture of
endless fire witticisms. Our favorite: "Know their names before you
send them into the flames." Good advice? Sure, but you probably
don't need a book to get that one right.