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Max
Impact Business Leadership
In
war, victory favors those who most effectively adapt to and
exploit rapidly evolving battlefield conditions. The U.S.
Marines “improvise,
adapt, and overcome” as well as any fighting force in the
world, thanks to quick decision-making, and lightning-fast
actions. The same universal truths apply to business:
those companies with the agility to capitalize on
breakthrough opportunities in “real time” are most likely
to reap commensurately large profits. The Marine Corps Way distills the competitive tactics and leadership
techniques used by the Marines into a business book that can
reshape your company and enable you to do more with less while
achieving breakthrough results.
Description
Why
We Wrote the Book
How
the Book Is Unique
What
the Book Can Do For You
Description
Perhaps
the preeminent conventional fighting force in the world, the
United States Marine Corps owes much of its modern-day success
to the adoption of a combat philosophy known as maneuver
warfare. Maneuver warfare uses speed, surprise, and
concentrated force to exploit an opponent's weakness and
enables the Marines to achieve a maximum impact with limited
resources. And this aggressive and highly effective philosophy
relies heavily on leadership – the “backbone of
maneuver warfare” – to inspire trust, integrity,
unselfishness, and initiative throughout the ranks
and develop confident, decisive leaders who thrive amid
rapidly changing battlefield conditions and capitalize on
lucrative opportunities as they emerge.
The Marine Corps
Way shows managers at all levels how to apply the tactics
and techniques of maneuver warfare to achieve overwhelming
results in today’s fiercely competitive business
environment.
We
distill Maneuver
Warfare into seven guiding principles, then provide in-depth treatments of each principle
and back them up with historical case studies – 46 in all
– that illustrate the principle in action both on the
battlefield and in the boardroom.
Advancing these illustrations one step further, the
authors also describe the modern-day techniques and practices
that make the Marines such a successful organization and adapt
them for application in business.
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Why We Wrote the Book
We
wrote this book in an effort to advance a novel approach to
competitive strategy and leadership in business based on the
Marine Corps’s modern-day techniques and practices.
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How
the Book is Unique
This
is the only book to apply both Marine Corps tactics and
leadership principles in the business environment, with
extensive illustrative case studies and “how-to” advice.
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What the Book Can Do for You
The
Marine Corps Way illustrates the power of maneuver warfare
and shows you how to apply it directly to your business.
You'll learn how to reshape your organization – be it a
small R&D team, a mid-sized department within a larger
entity, or even a sprawling multinational corporation –
based on seven guiding principles:
You
will also learn how to foster the intangibles necessary to
ensure the success of any maneuver warfare-based approach and
unlock the ingenuity and energy of your people by emulating
the Marines’ three leadership pillars:
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Setting the example for others to follow
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Taking care of those in your charge, and
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Investing in leadership development of each and
every member of the organization
Embrace these techniques and practices and you'll turn
your business into a lean, mean, profit machine that outthinks
and outflanks stronger, better-endowed competitors.
Moreover, these techniques will enable you to:
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Thrive amid uncertain and chaotic market conditions
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Do more with less
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Identify and exploit breakthrough opportunities
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Weigh the associated risks and rewards
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Use the element of surprise to shape the rules of the
game before it begins
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Bring overwhelming resources to bear on the
customer’s needs
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Develop decision-making skills in all members of your
organization
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Make your organization more nimble and responsive to
changing market conditions
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Combine complementary capabilities within your
organization so that the whole is greater than the sum of its
parts
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Foster trust, integrity, initiative, and unselfishness
throughout your organization
-
Motivate your people to accomplish tasks that neither
you nor they thought possible
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