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Hard-Hitting Strategy
The Marine Corps Way applies
Maneuver Warfare - the warfighting doctrine of the United
States Marine Corps - to business. In simplest terms,
Maneuver Warfare uses speed, surprise, and concentrated force
to achieve maximum impact with minimal expenditure of
resources.
Military-to-business books are rising
in popularity...at the front of the pack is The Marine
Corps Way. Noted Fortune Magazine:
"The
best of this new breed of leadership tome is The Marine
Corps Way…the book makes a convincing case that
battlefield techniques do work in the business world." (Fortune,
Feb. 23, 2004)
Featuring 46 cases from warfare and
business, the authors describe how you can use Maneuver Warfare
to achieve breakthrough results in your
organization. And, through a three-pillared
leadership philosophy, The Marine Corps Way explains how
to unlock the ingenuity and energy of an organization's most
precious asset: its people.
Written
by two former Marines and a professor from the University of
Pennsylvania’s acclaimed Wharton School, The
Marine Corps Way offers the kind of business leadership
advice that comes only from hard-earned experience and proven
success.
Learn
More About The Book
Learn How The
Marine Corps Way Can Help Your Business
Format:
Hardcover
ISBN: 007142377X
Pages:
256
Publish
Date: 12/2003
Publisher:
McGraw-Hill Companies
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